MBU 提供本科和研究生课程,涵盖商业管理、国际商务、金融、数字营销、奢侈品管理和酒店管理。本科专业包括 Bachelor of Business Administration (BBA) with specializations in International Business, Finance, and Marketing。研究生专业包括 Master of Business Administration (MBA) with tracks in Digital Transformation, Luxury Brand Management, and International Finance。此外,学校还提供 Executive Education 和短期证书课程,所有课程以英语授课,注重实践和国际化内容。
热门专业包括国际商务、数字营销和奢侈品管理。国际商务专业专注于全球市场策略、跨文化管理和国际贸易,毕业生 often pursue careers in multinational corporations。数字营销专业结合数据分析、社交媒体和电子商务, preparing students for roles in the growing digital economy。奢侈品管理专业 leverages Switzerland's expertise in luxury sectors, covering brand management, retail, and consumer behavior, with strong industry connections for internships and job placements。这些专业均以高就业率和行业 relevance 著称。